Privacy Policy

Note: We value your privacy. We are working to improve how we protect your privacy within our technical infrastructure and our interactions with you, while still building valuable products and getting the insights we need to improve them for you. Saying we protect your privacy is different than having the technical systems and processes in place to actually do it. We are a small startup with limited resources, so please be patient. As we improve these, this privacy policy will be updated to reflect our improvements.

At this time, we are not 100% GDPR-compliant. If you are a resident of the European Economic Area (EEA), please refrain from using our site until this notice is removed.

Effective Date: October 13, 2018

Strategic Life Tools, LLC (“us”, “we”, or “our”) operates the Day Optimizer website, social media accounts and other applications and web sites (including web and mobile applications) provided under the Day Optimizer brand (together, the “Services”).

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Services and the choices you have associated with that data.

We use your data to provide and improve the Services. By using the Services, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions


  • Services
    Services are the Day Optimizer website at, social media accounts and other applications and web sites (including web and mobile applications) operated by Strategic Life Tools, LLC
  • Personal Data
    Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
  • Usage Data
    Usage Data is data collected automatically either generated by the use of the Services or from the Services infrastructure itself (for example, the duration of a page visit).
  • Cookies
    Cookies are small pieces of data stored on your device (computer or mobile device).
  • Data Controller
    Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed.For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.
  • Data Processors (or Service Providers)
    Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller.We may use the services of various Service Providers in order to process your data more effectively.
  • Data Subject (or User)
    Data Subject is any living individual who is using our Services and is the subject of Personal Data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Services to you.

Types of Data Collected

Personal Data

While using our Services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • Contact Data
  • Account Data
  • Content You Provide
  • Usage Data
  • Tracking & Cookies Data
  • Payment Data

Contact Data

We may collect information such as your name and email address in order to contact you.

For example, when you fill out a form on our web site and check a box indicating you want to receive a certain type of communication (such as an email newsletter) we will use your contact data to send you communications of this type. Or if you fill out a support request form, we will use your contact information to send you a response.

You may opt out of receiving any, or all, consent-based communications from us by following the unsubscribe link or instructions provided in any email we send. You cannot opt-out of communications required to perform a contract with you, for payment processing purposes, to comply with the law or where it is in our legitimate interests to contact you and it is not overridden by your rights.

Account Data

We may collect additional information about you when you register for an account, create or modify a profile or sign-up for or make purchases through the Services.

For example, you may provide additional information such as your company name, profile photo, bio or other details to be used by or displayed in our Services. Unless required for the operation of the Services, you do not have to provide this information.

Content You Provide

We collect and store content that you post, send, receive, share or otherwise provide to us (“Content” as defined in our Terms of Service). This content includes any information about you that you may choose to include as well as any files or links you upload to the Services.

Examples of content we may collect and store include: task lists, calendar appointments, descriptions and notes about tasks and appointments, scheduling information, planning documents and spreadsheets or comments you provide.

Usage Data

We may also collect information how the Services is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Services that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

In addition, when using one of our web or mobile applications, we may anonymously track your usage patterns within the app such as clicks, mouse movements, and navigation details, and errors that occur during usage (“session recording”). We use this to improve the functionality of the app. We do not share this information or use it for marketing purposes. We do not associate this with your personal information, nor do we store your IP address after your session ends.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Services and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Services.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Performance Cookies. We use Performance Cookies to improve the speed and performance of our Services.
  • Tracking Cookies. We use Tracking Cookies to analyze how our Services are used and improve them.

Payment Data

To use certain features of the Services (such as to access member-only features or paid applications), we may require you to provide financial information (such as credit card information) in order to process payments.

Payment processing is performed by third-party service providers and is more fully described in the Service Providers > Payments section of this Privacy Policy.

Use of Data

Strategic Life Tools, LLC uses the collected data for various purposes:

  • To provide and maintain our Services
  • To notify you about changes to our Services
  • To allow you to participate in interactive features of our Services when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Services
  • To monitor the usage of our Services
  • To detect, prevent and address technical issues

Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), Strategic Life Tools, LLC legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Strategic Life Tools, LLC may process your Personal Data because:

  • We need to perform a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it’s not overridden by your rights
  • For payment processing purposes
  • To comply with the law

Retention of Data

Strategic Life Tools, LLC will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Strategic Life Tools, LLC will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Services, or we are legally obligated to retain this data for longer time periods.

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Strategic Life Tools, LLC will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Business Transaction

If Strategic Life Tools, LLC is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy. After you are notified, you will have the option to delete or modify your data before the new Privacy Policy takes effect.

Disclosure for Law Enforcement

Under certain circumstances, Strategic Life Tools, LLC may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements

Strategic Life Tools, LLC may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Strategic Life Tools, LLC
  • To prevent or investigate possible wrongdoing in connection with the Services
  • To protect the personal safety of users of the Services or the public
  • To protect against legal liability

Security of Data

The security of your data is important to us, and we strive to implement and maintain reasonable, commercially acceptable security procedures and practices appropriate to the nature of the information we store, in order to protect it from unauthorized access, destruction, use, modification, or disclosure.

However, please be aware that no method of transmission over the internet, or method of electronic storage is 100% secure and we are unable to guarantee the absolute security of the Personal Data we have collected from you.

“Do Not Track” Signals Under California Online Privacy Protection Act (CalOPPA)

Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

We make our best effort to support Do Not Track (“DNT”) using technology to respect your preferences, but we cannot guarantee our technology will work perfectly and your Do Not Track preference will be respected in all circumstances. If you identify a circumstance where you feel your Do Not Track preference is not being respected, please let us know.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Strategic Life Tools, LLC aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Data.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where Strategic Life Tools, LLC relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Service Providers

We may employ third party companies and individuals to facilitate our Services (“Service Providers”), to provide the Services on our behalf, to perform Services-related services or to assist us in analyzing how our Services is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of our Services.

  • Google Analytics
    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Services. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Services available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:
  • Full Story
    Full Story is a web analytics service that can record part or all of a user’s session. We use the data collected by Full Story to improve our products and customer service. We do not use it for marketing purposes, nor do we share it with others. Strategic Life Tools, LLC retains full control of your data within Full Story. Full Story acts solely as a data processor, and does not access any data collected.

Behavioral Remarketing

We may use remarketing services to advertise on third party websites to you after you visited our Services. We and our third-party vendors may use cookies to inform, optimize and serve ads based on your past visits to our Services.

  • Google AdWords
    Google AdWords remarketing service is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: also recommends installing the Google Analytics Opt-out Browser Add-on – – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:
  • Facebook
    Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page: opt-out from Facebook’s interest-based ads follow these instructions from Facebook: adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.

    For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy:


We may provide paid products and/or services within the Services. In that case, we use third-party services for payment processing (e.g. payment processors).

All payment card details we collect are provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

We do not store sensitive payment card details. However, we do store non-sensitive payment card details (such as type of credit card and expiration date) provided to us by our third-party payment processors. We use this information to help you identify the payment card you are using to pay for our Services within your account page, and to send you reminder notifications when your payment card is expiring.

Our current payment processor is Stripe. Their Privacy Policy can be viewed at

Other Services

We use third-party service providers to provide email management, website hosting, application development, maintenance, backup, storage and other services for us, which may allow them to access or use information about you.

We attempt to keep your information secure at all times. If a service provider needs to access information about you to perform services on our behalf, they will only do so under instruction from us and abide by our policies and procedures designed to protect your information.

Providers of other services we work with include:

  • ActiveCampaign, LLC
    To send emails on our behalf.
  • Bluehost Inc
    To manage our email accounts, including incoming emails sent by you or by forms you fill out on our site
  • Cloudways Ltd
    To host the Services, including the databases used to store data related to the Services
  • Simba Hosting Ltd (d.b.a. Updraft Plus)
    To store backups for the Services

Links to Other Sites

Our Services may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Our Services does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us and/or by placing a prominent notice on our website.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Services after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us.