Get More Accomplished

Get More Done
In Your Business

Start managing your time,
not just your tasks.

Get More Done
In Your Business

Start managing your time,
not just your tasks.

Are you an accomplishment‑driven entrepreneur who struggles to get the right things done on their daily to‑do list?

Some entrepreneurs are a force of nature. They wake up every day at 4am, execute a strict morning ritual, slam down a coffee for breakfast and have done three deals before the rest of us wake up. They thrive on adrenaline and seem to have unlimited reserves of willpower.

If that’s you, Day Optimizer is not for you. 

Day Optimizer aims to help the less disciplined entrepreneur who:

  • Focuses too much on urgent tasks and not enough on important tasks
  • Procrastinates instead of just getting started
  • Loses track of time going down rabbit holes
  • Allows distractions to pull them off course
  • Gets caught up working in the business–forgetting to take time to work on the business
  • Works too much on the fun tasks & not enough on other important tasks
  • Aims for some degree of work-life balance

Now, it isn’t an app for the completely undisciplined. Instead, it’s an app for those who want to enhance and direct their limited daily willpower toward building a better business and living a better life.

Focus on the important things.

As entrepreneurs, our days are a blank slate. WE are the boss and we can do anything we want.

Except we don’t, do we? Too often we let our calendar drive our day, driven by the needs of other people. Or we give our attention to urgent things, regardless of whether they are important or not.

Even when we manage to work on important tasks, unless they are urgent we rarely dedicate enough time. Without even knowing it, we’ve spent much of our time on things that aren’t important to the long-term survival and growth of our business, and short-changed our most important tasks.

Proper time management requires a plan. Day Optimizer helps you create that plan.

Schedule your to-dos at specific times.

What gets scheduled, gets done.

When you commit to do something at a specific time, you create an “implementation intention”. Scientific research shows that setting implementation intentions makes you far more likely to accomplish your goals.

By committing to a daily schedule of all of your to-dos, you are setting implementation intentions for each to-do, helping you stay more focused and accomplishing more.

But to get there, you need to do a few things first.

Stop being a time optimist.

Do you wake up every day thinking you can get 10 times more done than you actually can?

You make lists. You set priorities. But it doesn’t help.

You spend too much time on a single activity, or you distract yourself with well-defined medium priority tasks to make you feel like you’re making progress—deferring until later those fuzzy high priority tasks.

Once you’ve lost your momentum, the mounting list of tasks saps your motivation. It’s hard to stay focused when you know how much other stuff you should be doing.

You get trapped in a vicious cycle. The more you try to do, the less you usually get done–which just keeps the cycle going.

Collect all your to-dos in one place.

Part of the problem is that you don’t have all of your to-dos in one place:


that you need to attend
are kept in your calendar


that you need to accomplish
are kept in your task manager


that you do every day
are kept in your head

If you’re like most people, your calendar drives your day. You keep a list of the tasks you need to get done, but it’s too long, and you’re left guessing how long everything is going to take. 

It’s a hassle to keep writing down your daily activities, so you keep those in your head. The consequence is that by noon you’ve underestimated how much time you have left for the day, so you skip lunch to try to catch up. Yet you still forget to go to the gym.

You need a tool that helps you plan your day, taking into account everything you need to do. 

Use time blocking to manage your day.

Don’t make the mistake of trying to schedule down to the minute.

Time blocking is the process of setting aside blocks of time in your day to work on specific types of tasks. When that time comes around, you get to choose specifically what you need to be working on.

Time blocking helps overcome one of the biggest issues with managing your tasks: multiple tracking systems. You might keep your personal to-dos in Todoist, your work to-dos in Asana and use Trello for yet another project. Not to mention your inbox!

Each of these lists are relevant to a specific context: House Chores, Product Development, Accounting. Yes, eventually Day Optimizer will import from all of these. But even when it does, importing, organizing, prioritizing, estimating and scheduling all these tasks is overkill.

Yes, you need to be aware of your most important tasks for the day, and you should definitely schedule those. But for more routine work, or to balance your time across multiple projects or domains, it’s helpful to use time blocks.

A time block is a special type of activity that acts as a placeholder for a list of tasks you manage elsewhere. Examples of time blocks might be Do Marketing, Send Invoices, Process E-mail or even Relax.

Day Optimizer makes it easy to set up time blocks that you can include in your schedule as you plan out your day.

Leverage how your brain works.

Part of learning how to manage your time more effectively is learning how to hack your brain. 

Most task and time management tools out there are designed around what makes sense for a computer: long lists of items that you tag, drag into folders or otherwise “manage”. While some of that is necessary, it’s usually not how your brain works. 

Day Optimizer uses a workflow-based approach that makes you more effective by leveraging how your brain operates. 

Reduce context-switching

To create a daily schedule, you need to decide which tasks to do (select), figure out how long you want to spend on them (allocate) and then assign them into a time slot in your day (schedule). But selecting, allocating and scheduling all require different ways of thinking and dedicated working memory.

Multi-tasking kills productivity–but so does switching contexts constantly within the same task.

Follow a process

Day Optimizer works with your brain, not against it, by guiding you through a process that helps you create a schedule–a set of implementation intentions–while minimizing context-switching and maximizing your working memory.



Create a list of all your potential activities, tasks and appointments for today. You may not have time for all of these, but list every one you'd like to do.


Decide how much time you want to spend on each to-do today. This isn't the time required to finish each, just how long you plan to spend on each today.


Assign each to-do a time slot in your day. When you run out of time slots, rearrange to ensure you're doing your high priority to-dos and defer lower priority to-dos until tomorrow.

The result is a schedule with better time estimations and priorities, so you not only get more done, but more important items done.

Get ongoing guidance & support.

Learning effective time management takes time. Buying an app won’t instantly solve your problems. That’s why subscriptions to Day Optimizer include ongoing guidance and support. 

When you sign up for Day Optimizer, you can choose one of three plans aimed at helping increase your chances of success:

Personalized 1-on-1 onboarding call
Google Calendar import
Desktop & mobile web app
E-mail & web support
Weekly group mentoring call
Personalized 1-on-1 onboarding call
Google Calendar import
Desktop & mobile web app
E-mail & web support
Monthly 1-on-1 coaching call
Weekly group mentoring call
Personalized 1-on-1 onboarding call
Google Calendar import
Desktop & mobile web app
E-mail & web support

Choose your ideal option now. Later, you’ll be given the option to choose your actual plan with prices.

Start accomplishing more.

Day Optimizer helps you achieve more in your day by giving you tools to prioritize, focus and manage your time more effectively.


Decide what to focus on based on what you can realistically get done, given your available time. Stop the wishful thinking that you have time for everything.


Scheduling your tasks can help you get started and stay focused, since you know your time for a task is limited, and you've scheduled your other tasks for later.


A daily schedule helps you see when you've gotten off track. Reschedule your day after interruptions or unexpected tasks to keep focused on your priorities.

Request early access.

Day Optimizer is currently in paid beta. Users are being onboarded with a personalized, one-on-one onboarding call with Trevor Lohrbeer, the founder, to best understand your needs and help ensure you get the most out of the product.

Join our early access mailing list below to get early access. We’ll ask you a few questions to personalize your onboarding and send you instructions for how to get started.

Get time management tips & announcements.

Not ready to try Day Optimizer yet? Subscribe below to receive updates about the product or tips about time management.

Share the love.

Help us spread the word about Day Optimizer by emailing a link to this page to your time-challenged friends and colleagues, or post a message to Twitter, Facebook or LinkedIn below.