Effective Date: August 3, 2022
Strategic Life Tools, LLC (“us”, “we”, or “our”) operates the Day Optimizer website, social media accounts and other applications and web sites (including web and mobile applications) provided under the Day Optimizer brand (together, the “Services”).
This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Services and the choices you have associated with that data.
Services are the Day Optimizer website at https://dayoptimizer.com/, social media accounts and other applications and web sites (including web and mobile applications) operated by Strategic Life Tools, LLC.
- Personal Data
Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
- Usage Data
Usage Data is data collected automatically either generated by the use of the Services or from the Services infrastructure itself (for example, the duration of a page visit).
Cookies are small pieces of data stored on your device (computer or mobile device).
- Data Controller
- Data Processors (or Service Providers)
Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
- Data Subject (or User)
Data Subject is any living individual who is using our Services and is the subject of Personal Data.
Information Collection and Use
We collect several different types of information for various purposes to provide and improve our Services to you.
Types of Data Collected
While using our Services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
- Contact Data
- Account Data
- Content You Provide
- Third-Party Data
- Usage Data
- Tracking & Cookies Data
- Payment Data
We may collect information such as your name and email address in order to contact you.
For example, when you fill out a form on our web site and check a box indicating you want to receive a certain type of communication (such as an email newsletter) we will use your contact data to send you communications of this type. Or if you fill out a support request form, we will use your contact information to send you a response.
You may opt out of receiving any, or all, consent-based communications from us by following the unsubscribe link or instructions provided in any email we send. You cannot opt-out of communications required to perform a contract with you, for payment processing purposes, to comply with the law or where it is in our legitimate interests to contact you and it is not overridden by your rights.
We may collect additional information about you when you register for an account, create or modify a profile or sign-up for or make purchases through the Services.
For example, you may provide additional information such as your company name, profile photo, bio or other details to be used by or displayed in our Services. Unless required for the operation of the Services, you do not have to provide this information.
Content You Provide
We collect and store content that you post, send, receive, share or otherwise provide to us (“Content” as defined in our Terms of Service). This content includes any information about you that you may choose to include as well as any files or links you upload to the Services.
Examples of content we may collect and store include: task lists, calendar appointments, descriptions and notes about tasks and appointments, scheduling information, planning documents and spreadsheets or comments you provide.
We may collect and store contact data, account data and/or content from a third-party (“Content” as defined in our Terms of Service) when you authorize us to do so (collectively “Third-Party Data”). This Third-Party Data is retrieved via an API or other means from the third-party and may be stored on our servers.
Examples of data we may collect and store include: task lists, calendar appointments, descriptions and notes about tasks and appointments, scheduling information, planning documents, application settings and other Personal Data such as your name, email and profile photo.
Access to third-party data starts when you authorize the third-party through the Services and stops when you revoke that authorization. Depending on the integration, you can revoke authorization within the web or mobile application, within your account settings with the third-party provider, or by contacting support.
After revoking data integration access, we may attempt to delete any previously synced data; however some data may be retained that is required for the operation of the Services. For example, previously synced calendar appointments that have been added to a daily schedule are retained so the historical view of that schedule remains accurate, and previously synced todos may be retained for you to continue to track them.
After revoking federated identity access, you will not be able to sign in via that third-party provider; however, we DO NOT automatically delete your account. Please contact support if you want to delete your account, or to convert your account to use a different sign in method.
We may also collect information how the Services is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Services that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
In addition, when using one of our web or mobile applications, we may anonymously track your usage patterns within the app such as clicks, mouse movements, and navigation details, and errors that occur during usage (“session recording”). We use this to improve the functionality of the app. We do not share this information or use it for marketing purposes. We do not associate this with your personal information, nor do we store your IP address after your session ends.
Tracking & Cookies Data
Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.
Examples of Cookies we use:
- Session Cookies. We use Session Cookies to operate our Services.
- Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
- Performance Cookies. We use Performance Cookies to improve the speed and performance of our Services.
- Tracking Cookies. We use Tracking Cookies to analyze how our Services are used and improve them.
To use certain features of the Services (such as to access member-only features or paid applications), we may require you to provide financial information (such as credit card information) in order to process payments.
Use of Data
Strategic Life Tools, LLC uses the collected data for various purposes:
- To provide and maintain our Services
- To notify you about changes to our Services
- To allow you to participate in interactive features of our Services when you choose to do so
- To provide customer support
- To gather analysis or valuable information so that we can improve our Services
- To monitor the usage of our Services
- To detect, prevent and address technical issues
Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)
Strategic Life Tools, LLC may process your Personal Data because:
- We need to perform a contract with you
- You have given us permission to do so
- The processing is in our legitimate interests and it’s not overridden by your rights
- For payment processing purposes
- To comply with the law
Retention of Data
Strategic Life Tools, LLC will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Services, or we are legally obligated to retain this data for longer time periods.
Transfer of Data
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.
Disclosure of Data
Disclosure for Law Enforcement
Under certain circumstances, Strategic Life Tools, LLC may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Strategic Life Tools, LLC may disclose your Personal Data in the good faith belief that such action is necessary to:
- To comply with a legal obligation
- To protect and defend the rights or property of Strategic Life Tools, LLC
- To prevent or investigate possible wrongdoing in connection with the Services
- To protect the personal safety of users of the Services or the public
- To protect against legal liability
Security of Data
The security of your data is important to us, and we strive to implement and maintain reasonable, commercially acceptable security procedures and practices appropriate to the nature of the information we store, in order to protect it from unauthorized access, destruction, use, modification, or disclosure.
However, please be aware that no method of transmission over the internet, or method of electronic storage is 100% secure and we are unable to guarantee the absolute security of the Personal Data we have collected from you.
“Do Not Track” Signals Under California Online Privacy Protection Act (CalOPPA)
Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
We make our best effort to support Do Not Track (“DNT”) using technology to respect your preferences, but we cannot guarantee our technology will work perfectly and your Do Not Track preference will be respected in all circumstances. If you identify a circumstance where you feel your Do Not Track preference is not being respected, please let us know.
Your Data Protection Rights Under General Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Strategic Life Tools, LLC aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the following data protection rights:
- The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
- The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
- The right to object. You have the right to object to our processing of your Personal Data.
- The right of restriction. You have the right to request that we restrict the processing of your personal information.
- The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
- The right to withdraw consent. You also have the right to withdraw your consent at any time where Strategic Life Tools, LLC relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
We may employ third party companies and individuals to facilitate our Services (“Service Providers”), to provide the Services on our behalf, to perform Services-related services or to assist us in analyzing how our Services is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Federated Identity Access
We may provide the option to sign up for and sign in to our Services via federated identity service providers such as Google or Facebook (aka “social logins”). When you sign in via one of these service providers, you will be asked for your permission to share certain information with us. We are only given the information you give permission to share. You authorize us to collect this information, including your authentication information, such as your username and encrypted access tokens, and other personal data available through the service provider such as your name, profile picture, language and email address.
If a federated identity service provider is also a data integration provider, as described in the Data Integrations section, we may ask for permission to access additional data when you sign up for or sign into our services to minimize the number of times you need to approve access. For instance, when you sign up to the Services using Google, we may also ask for permission to sync your Google Calendar and Google Tasks data to make it easier to start using our Services. If we do this, you will have the option to not share this additional data and only use the federated identity functionality to sign into our Services.
The federated identity providers that can be used to access our Services include:
Note that revoking access directly with a federated identity provider will not delete your account with our Services. To delete your account, or to change the method by which you sign into your account, please contact support.
We may collect and store data from third-party Service Providers when you authorize us to do so to enhance the functionality of the Services.
- Google Calendar
Google Calendar is a web service offered by Google that allows you to manage and track appointments and events. When you authorize us to access your Google Calendar, we may access your list of calendars, read events from your calendars, add events to your calendars, read the settings of your calendars, create a new calendar to export your daily schedule to, and otherwise sync the calendar data with the Services. The data retrieved from Google Calendar is only used to provide you the Services, and is not shared with other third parties.
Cronofy is a data integration service offered by Cronofy Limited that allows you to authorize the Services to access calendar services provided by third parties, such as Apple, Microsoft and Google. The data retrieved from these services includes calendars, appointments and settings. When you authorize us to access your calendar data through Cronofy, we may access your list of calendars, read events from your calendars, add events to your calendars, read the settings of your calendars, create a new calendar to export your daily schedule to, and otherwise sync the calendar data with the Services. The data retrieved from Cronofy is only used to provide you the Services, and is not shared with other third parties.
We may use third-party Service Providers to enhance the functionality of the Services, including providing e-mail communication, product training and documentation services.
Userflow is a product tour and onboarding checklist service provided by Userflow, Inc. We use Userflow to provide onboarding and training workflows within the Services. This content is shown based on information we have about you as a user and actions you take within the Services. To enable this functionality, we share information with Userflow, so it can determine what content to show you. We limit this information to only what is necessary to provide this onboarding and training functionality. Strategic Life Tools, LLC retains full control of your data within Userflow. Userflow acts solely as a data processor.
Manual is an online documentation service provided by Proton 27 BV. We use Manula to publish the user manual and documentation for the Services. We do not share any Personal Data with Manula, though Manula may set cookies to enhance its functionality and to provide usage analytics to Strategic Life Tools, LLC. This usage data is aggregated and remains anonymous.
- Active Campaign
ActiveCampaign is an email management service provided by ActiveCampaign, LLC. We use ActiveCampaign to send newsletters, announcements, training, reminders and other emails to you. Some emails may be sent based on information we have about you as a user and actions you take within the Services. To enable this functionality, we share information with ActiveCampaign, so it can determine what emails to send to you. Strategic Life Tools, LLC retains full control of your data within ActiveCampaign. ActiveCampaign acts solely as a data processor.
We may use third-party Service Providers to monitor and analyze the use of our Services.
- Google Analytics
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
- Full Story
Full Story is a web analytics service that can record part or all of a user’s session provided by FullStory, Inc. We use the data collected by Full Story to improve our products and customer service. We do not use it for marketing purposes, nor do we share it with others. Strategic Life Tools, LLC retains full control of your data within Full Story. Full Story acts solely as a data processor.
- Hot Jar
Hot Jar is a web analytics service that can record how you interact with a web site and display surveys and other popups to gather feedback from users provided by Hotjar Limited. We use the data collected by Hot Jar to improve our products, marketing and customer service. We do not share it with others. Strategic Life Tools, LLC retains full control of your data within Hot Jar. Hot Jar acts solely as a data processor.
- Conversion Tracking
To optimize the effectiveness of our ads by targeting our ads and improving ad delivery. For instance, to identify when someone clicking on one of our ads is most likely to register for our Services, so our ads can be shown only to people who are likely to need our Services.
- Behavior Remarketing
To advertise on third-party websites to you after you visit our Services. For instance, to show you an ad after you expressed interest in our Services by visiting our web site.
The data collected by our service providers for these purposes remains anonymous to us—we do not see the personal data of individual users, nor do we pass any of your personal data to these service providers. However, the tracking data collected by these tracking pixels, cookies and scripts is stored by our service providers, and may be used by them according to their privacy policies, as listed below.
The service providers we may use for advertising include:
- Google AdWords
Google AdWords is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page. Google also recommends installing the Google Analytics Opt-out Browser Add-on for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit Google Privacy & Terms.
Note: the presence of a service provider above does not indicate that we are actively using that provider for advertising, only that we reserve the right to do so. Advertising partners with whom we do not use conversion tracking or behavior remarketing are not listed above, as they cannot collect any data about you.
We may use third-party Service Providers to prevent unauthorized access to the Services, such as from bots or hackers. Our third-party vendors may collect information about your visit and access patterns to provide such services.
- Google reCaptcha
Google reCaptcha is a service provided by Google Inc. to keep keep malicious software from engaging in abusive activities on websites. reCAPTCHA API works by collecting hardware and software information, such as device and application data, and sending this data to Google for analysis. The information collected in connection with your use of the Services is used for improving reCAPTCHA and for general security purposes. It is not used for personalized advertising by Google. For more information on the privacy practices of Google, please visit Google Privacy & Terms.
We may provide paid products and/or services within the Services. In that case, we use third-party services for payment processing (e.g. payment processors).
We do not store sensitive payment card details. However, we do store non-sensitive payment card details (such as type of credit card and expiration date) provided to us by our third-party payment processors. We use this information to help you identify the payment card you are using to pay for our Services within your account page, and to send you reminder notifications when your payment card is expiring.
We use third-party service providers to provide email management, website hosting, application development, maintenance, backup, storage and other services for us, which may allow them to access or use information about you.
We attempt to keep your information secure at all times. If a service provider needs to access information about you to perform services on our behalf, they will only do so under instruction from us and abide by our policies and procedures designed to protect your information.
Providers of other services we work with include:
- Bluehost Inc
To manage our email accounts, including incoming emails sent by you or by forms you fill out on our site.
- Cloudflare, Inc.
To manage the DNS for the Services.
- Cloudways Ltd
To host the Services, including the databases used to store data related to the Services.
- Google LLC
To host the web & mobile applications of the Services, including user data, with Firebase cloud services.
- Simba Hosting Ltd (d.b.a. Updraft Plus)
To store backups for the Services.
- Functional Software, Inc. (d.b.a. Sentry.io)
To track release adoption, monitor performance issues and log errors occurring in the Services & receive user feedback about those errors.
Links to Other Sites
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Our Services does not address anyone under the age of 18 (“Children”).
We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.